, , , Home About Us Product News Contact Testimonials Blog With Less Branch Traffic , Multi-Channel Marketing is a Must for Banks Posted by Stewart Rose on Wed , December 12, 2012 According to a recent article entitled Piloting for Multi-Channel Marketing by Alan Schiffres and Jim Bramlett of the bank consulting firm Novantas LLC about 25 of retail bank customers almost never visit a branch after opening their first account and 50 are big users of remote channels instead of a branch . So how is a bank supposed to increase its cross selling when fewer customers are coming into the branch That question is especially pressing now , when cross selling is seen as a necessity to shore up fee revenue lost under the new Dodd Frank . regulation There is a way . Let’s think about how educational